ALUMNI成都店空间设计

ALUMNI Chengdu Space Design / FON STUDIO

The old site under the roof

ALUMNI Chengdu Space Design / FON STUDIO

Introduction

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Architect

FON STUDIO

Category

商业零售

Project Year

2021

Site Area

220 m²

Location

成都 / 中国

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Text description provided by the architects

项目位于一个旧时的军工厂园区内，这里的建筑群落和青年文化，吸引了来自美国的时尚文化集合店ALUMNI，主理人最终选定其中一个挑高充足的空间，作为品牌在中国的首店。

The project is located in an old-timey ordnance factory park, where the heritage building blocks and youth culture attracted the founder of ALUMNI to choose one of the high-ceilinged spaces as the brand's first brick-and-mortar store in China.

成都拥有极具活力的消费人群和持续增长的文化输出，而ALUMNI在这座城市设立实体店的目标，也并非传统意义上的服装售卖。回应品牌的设立初衷，我们将其理解为一个更多元，更开放的会客厅，一个用适度的设计语言，组织成新旧结合的试验场。

Chengdu owns extremely dynamic consumer groups and continuously growing cultural output. However, this brick-and-mortar store of ALUMNI is not only designed to offer a traditional sense of clothing sales. We and the ALUMNI team want it to be an open reception space with multiple possibilities. So, a moderate design language is adopted for organising a testing ground of old& new combinations.

初次探访场地，我们被它本有的旧工业质感所吸引：与人亲近的空间尺度、锈蚀钢的立面框架、质朴有序的木结构屋顶等等，形成了特有的时间烙印，而这些烙印正是空间设计需要挖掘和敬畏的基础。与此同时，作为一个在美国生长起来的品牌，ALUMNI也带着它对时尚文化的理解，期冀和这个空间与来到这里的人们，碰撞出趣味灵感与无限活力。

Tracing back to the site visit in late 2021, we were drawn to its old industrial feel at the first sight. The intimate space scale, the facade with rusted steel frame, the orderly wooden roof structure, etc., all of these formed a unique time stamp, which is exactly what the space design should respect and try to explore more. At the same time, as a brand grown in the United States, ALUMNI also bring its understanding of fashion culture and hope to have interesting stories with this space and friends who come here.

在设计策略方面，我们将原址本有的锈蚀钢板沿用于建筑入口，通过使用简洁的空间体块，将访客自然的引入室内。房子内部分为三个各自独立，又彼此连接的功能区域。中间核心的展陈及活动区，使用模块化的台阶造型，组成空间所需的基础结构。值得一提的是，台阶的设计灵感源于校园操场内的共享看台。作为一个带有记忆的形式语言，呈现自由、朴素的内核之际，又与ALUMNI的品牌溯源有了恰当的呼应。

In the design strategy, we tried to combine the building entrance with the existing rusty steel plate as much as possible, using simple space blocks to introduce the guests into the internal space. The whole space is divided into three parts which have their atmosphere but still connect tightly and functionally. These modular display steps we created for the core space are basic components to organise the space. And it deserves to be mentioned that this idea is from the stand on the campus, this specific item represents a form of language that comes with memories. It is free and simple, at the same time, it is appropriately echoed by the brand traceability of ALUMNI.

台阶的材质选择上，工业化的金属骨架和温暖的桦木板，构成了简洁明快的形态。在我们的想象中，不同的模块组合形式，可以应对不同场景下的功能需求，零售、观影、演出、展览等丰富活动，都将借由其不同维度的创意表达在此发生。

For the materials we choose for the steps, the industrial metal skeleton and the warm birch wood constitute a relaxing shape design. We imagine that these modules are in different application scenarios, with different combinations of forms to respond to a series of requirements, like retail, cinema, performance, exhibition, etc.

空间西南侧处，我们保留了建筑原有的抬高区域，在此设计了一组长桌长凳，并使用金属结构和软木面层的台阶，延续着核心的形体概念。长桌区域令人群自然的环绕聚集于此，结合空间原有挑高所带来的空敞感，非常适用于工作坊性质的座谈交流，同样可以作为展陈或售卖的补充空间使用。

The rising area on the southwest side of the space is also the original foundation of this building, we designed a set of long tables and benches here, but also put some modular steps with metal structures and cork layers to continue the core concept of this space.The rising area surrounds the long tables, is more suitable for workshops, and relaxed discussions, and can also be used as a supplementary space for exhibitions or retails.

而东南侧的夹层区域由于建筑尺度的原因，更为紧凑精巧，为空间功能的使用维度，带来更加丰富的弹性和纵向延伸的可能。

The mezzanine area on the southeast side is more compact and exquisite due to the original architectural scale. This design also responds to the flexible space use demand and has the possibility of longitudinal extension.

回到对这个空间的最初印象，我们始终热衷于建筑本有的时间感。这些重新组织的空间体块，经过相互之间的微妙连接，恰好暗合了ALUMNI的品牌故事愿景——在这个开放的“客厅”里，好奇心与创造力持续迸发，持续生长。

Going back to the initial impression of this space, we are always keen on the subtle connection between the original sense of time of the building and these newly organised space blocks, and this connection is exactly the background of the space story of ALUMNI, we are expecting the continuous explosion and growth of curiosity and creativity in this open "living room".