无骨/ BONELESS

“他们年轻，他们并不真正在乎往何处去。”

“They are young, their destination is of little concern to them.”

▲ 「共赴山海」BONELESS 22AW Campaign | 秋冬概念发布

"Together to the Mountains and Seas" BONELESS 22AW Campaign | Autumn/Winter Concept Release

BONELESS品牌简称BLS，由独立设计师团队联合在2018年创立于广州，是一个立足于街头文化的潮牌。“BONELESS”直译为“无骨的; 去骨的;”，也可以解释为滑板运动的入门动作BONELESS，即手抓板的意思。这种动态的自由意志，以一种更为抽象的态度散布在每季发布主题中， 时间和地域被消解，山海飞地和街头成为随时可抹去的背景，未来如何变化并不刻意表达。

BONELESS, also known as BLS, was established in 2018 in Guangzhou by a group of independent designers, with a focus on the street culture. Apart from the literal meaning, BONELESS also refers to a skateboard trick where you grab the middle of the board with your hand, plant one foot on the ground to pop the board up, and then land back on the ground with both feet on the board. This trick, representing the attitude of free will, is interspersed in the brand value and its design.

BONELESS概念店选址于TX淮海年轻力中心四楼，是首次走出广州进驻上海的线下空间试水之作。作为国内首个将创新体验零售与沉浸艺术融合的智能商业空间， TX淮海始终着眼于年轻力本元，力图打造传递多元文化的策展型零售空间与中国年轻生态街区，也为BONELESS概念店提供了更高维度的施展空间。

The BONELESS concept store is located on the fourth floor of TX Huaihai Youth Energy Centre in Shanghai. It is the first time for the brand to reach outside its birthplace Guangzhou. As the first shopping mall in China that integrates immersive visual artworks in retail spaces, TX Huaihai has always had its eyes on the younger crowds, striving to create a curated retail space that conveys multiculturalism as a community for the young consumers in China, which sets a perfect platform for the BONELESS conceptual store to shine.

沙丘/ DUNE

“故事发生在遥远的未来。”

“The story takes place in the distant future ”

BONELESS概念店的灵感，来自科幻小说史上的必读经典---《沙丘》。1967年，弗兰克·赫伯特的《沙丘》问世，他创造了一个足以和银河帝国媲美的沙丘世界，包含了复杂的情节发展，以及对生态、宗教、政治和哲学的思考，是科幻史上一个伟大而又影响深远的成就。故事发生在遥远的未来，人类已经进化到把电脑都废弃了，星际穿越可以通过心灵感应瞬间完成，人类的足迹遍布宇宙。“世界恢弘而精微，人类渺小而强大。”

The inspiration behind the BONELESS concept store comes from the must-read classic science fiction work - The Dunes. In 1967, Frank Herbert completed The Dune. He crafted a Dune universe that is as fascinating as George Lucas’ Star Wars, with intricate storyline and consideration on ecology, religion, politics, and philosophy. This is a significant accomplishment in the history of science fiction. The tale unfolds in the distant future when humans have advanced to the extent that even computers are no longer needed. Interstellar journeys are achieved instantaneously through telepathy and human presence is widespread across the galaxies. The universe is immense and intricate, while humanity is small but mighty.

▲ 丹尼斯·维伦纽瓦版《沙丘》概念图及海报（2021） Concept art and poster from Denis Villeneuve's "Dune" (2021)

《沙丘》问世半个多世纪后，已成为风靡全球的文化现象——它无数次被翻拍成影视作品；它催生了第一款即时战略游戏；它的故事被《星球大战》《阿凡达》等电影反复致敬。丹尼斯·维伦纽瓦版《沙丘》电影于2021年上映，描绘出独特的“科幻复古主义”视觉美学，营造了一个和其他科幻片不同的世界。

Over half a century since its creation, Dune has become a global cultural phenomenon - it spawned the creation of the first real-time strategy game; it have been made into movies and TV series countless times, and its narrative has been widely referenced in films such as "Star Wars" and "Avatar". Denis Villeneuve's interpretation of "Dune" hit the cinemas in 2021, showcasing a distinctive "sci-fi retro" visual style and constructing a world that sets itself apart from other science fiction films.

BONELESS概念店的气氛设定，是从《沙丘》的世界观展开的 ----“故事发生在遥远的未来。”时间是混沌和虚无的，沙漠、砺石、洞穴、未来感的金属、复古的柱廊 ---- 一系列的片段和素材被抛出，在L型的空间中构建了一段舞美化的《沙丘》场景。BONELESS的“无骨”基因和SKU陈列消解其中，“仿佛真的去了银河系的另一边”。

The mood setting of the BONELESS concept store is based on the atmosphere in "Dune". The story takes place in the distant future, a time of chaotic and meaningless. Elements such as desert, whetstone, caves, metal, and retro colonnades were incorporated in the design. A staged "Dune" scene was constructed in the L-shaped store space out of the elements, with the pieces from BONELESS incorporated in between, transcends the shopping experience to another galaxy.

▲ 空间轴侧分析图 Analysis Diagram

▲ 既过去，又未来 Retro, yes futuristic

▲ 复古的柱廊，砺石和可变视觉的嵌入 Retro colonnades, whetstones and embedded visual arts

▲ 三角形的钢制“基站”，容纳了收银及陈列功能 Triangle shaped stainless steel Basement.

▲ 复古和未来元素结合的氛围 Combination of retro and futuristic elements

造景/ Scenery

“真实搭建的时间皱褶”

Wrinkles in time, built.

细节和质感越真实，情感的传递越有力。

The more realistic the details and textures, the more powerful the emotional transmission.

▲ 塑形中的“洞穴”。The cave in the making.

▲ “洞穴”视觉素材。 “The Cave” visual material 视觉制作：Fake

▲ 最终完成的“洞穴”。 The cave in its completed form.

▲ 倒模和完成后的砺石效果。Molded whetstone.

日与夜/ Day&Night

“光与暗的循环交替“ Recurringcyclesoflightanddarkness

沙漠昼夜的温差极大，酷热和寒冷并存，是迥异于城市的独特地貌及生态环境。照明设计的概念，基于日夜切换的场景逻辑----日间，临窗的阳光倾泻；夜间，可变视觉从暗环境中浮出，带来全然不同的感受。

The temperature varies drastically in the desert. This creates a distinct scene that is not present in urban environments. The lighting design in the store reflects the alternating scenes between day and night - during the day, sunlight floods in through windows, while at night, dynamic visions arise from the darkness, evoking a completely different ambiance.

▲ “沙丘”视觉素材。“Dune” visual material视觉制作：Fake

▲ 三角形的钢制“基站”切换场景。Different scenes between day and night

▲ 可变视觉在夜晚环境中的浮出。Visual artwork stands out at night

▲ 基站内部，反射形成的冷酷和张力 Inter reflection between the stainless steel surfaces creates visual impact

▲ 柱廊及线条、砺石、钢板共同构成的布景。Staged scene with colonnades, whetstones, and steel plates

▲ 同一场景的不同体感。Different lighting conditions of the same scene.

▲ 品牌基因和空间氛围的契合度 The design of the space compliments the brand gene

▲ 冷与热并存 A sense of warmth and coolness that coexists

▲ 基站和更衣室 base station and fitting room

▲ 更衣室及内部的镜面反射。 Mirrored surfaces and reflections in changing rooms and interiors.

▲ “洞穴”的沙丘隐喻 The Cave as a reference to the Dune

▲ 仿佛置身于另一种现实 It's like being in another reality.

▲ 钢制道具细部 Details of the store props

项目图纸 Drawings

▲ 平面图 Project Plan

▲ 立面图 Interior elevation

▲ 节点图 Detail drawings

设计公司: 蘑菇云设计工作室

类型: 新零售 线下体验店

地点：上海, TX淮海年轻力中心4楼

业主：BONELESS

面积：103m2

项目年份：2022年1月

室内设计（蘑菇云设计工作室）：徐迅君，邵俐，王瑞龙，甘若蓓

照明设计（Lumia Lab照明）：庞磊

视觉制作：Fake , 庞磊

工程承建团队：北京亿达和信装饰工程有限公司

材料: 肌理漆 不锈钢 树脂雕塑

摄影师：夏至

Interior Design: Supercloud Studio

Type:Interior Design，New retail, Conceptual Store

Location: 4F, TX Huaihai Youth Energy Center, Shanghai

Client: Boneless

ConstructionArea：103 m2

Year: 2022/1

Interior design (Supercloud studio): Xu Xunjun, Shao Li, Wang Ruilong, Gan Ruobei

Lighting Design (LUMIA Lab): Lei Pang

Visual Production: Fake, Lei Pang

VisualizationRendering: Shao Li

Construction team: Beijing Yida Hexin Decoration Engineering Co., Ltd

Materials: Texture paint, Stainless steel, Resin sculpture

Photographer: Xia Zhi