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来自Layer对gooood的分享。更多关于他们:Layeron gooood.Appreciation towardsLayerfor providingthe following description:Layer富有经验的设计顾问BenjaminHubert被邀请与Braun合作设计一个标志性的装置,展出于伦敦设计节。Benjamin Hubert of experience design agency Layer hasbeen invited to design a landmark installation incollaboration with Braun for the V&A during TheLondon Design Festival.少而精Lessbut better在过去的六十余年中,设计成为了Braun品牌文化中的中流砥柱。Braun的设计哲学是注重品质,功能,做清晰,长久,永恒的设计。Braun的设计理念可概括为前任总设计师DieterRams所写的一句话 “Less but better”“少而精”。此设计理念也成为了装置设计的出发点,命名为“Foil”的装置,将会和Braun的新剃须刀一起发布。Over the last six decades, design has become a corepillar of Braun. The values of quality,functionality, clarity, longevity and timelessnesshave been integrated into an enduring designphilosophy. Braun design ́s ethos is epitomized bythe statement “Less but better” as once written byDieter Rams the former head of design. This providesthe starting point for the installation, titled“Foil” which will coincide with the launch of a newBraun shaver.深思熟虑的金属箔片A thoughtful foil此装置是为了展示博朗剃须刀箔的性能功能,材料,和运动形态。在Tapestry展厅中展示着一个由40000个独立金属片组成的20米长波浪起伏的缎带,长度充满了整个展厅。这个金属缎带可以根据一个正弦曲线做持续动感的运动,在运动过程中反射和散射的光布满了整个展厅。由40,000个镜面金属片组成的缎带,其形状参考了精心设计的博朗剃须刀片的形状,而缎带的运动方式灵感也来源于博朗剃须刀头360度的转动方式。The installation has been designed to showcase theperformance engineering, materiality and movement ofBraun’s shaver foils. A 20-metre-long undulatingribbon comprising 40,000 individual metallicelements will run down the entire length of theTapestry Gallery. The ribbon will move continuouslyand dynamically in a sine wave formation, reflectingand scattering light around the gallery. The shapeof the 40,000 mirrored metallic elements is informedby the precision engineered shape of the Braunshaver foil, and the movement is inspired by the360-degree movement of the Braun shaver head.▽20米长波浪起伏的缎带长度充满了整个展厅,A 20-metre-longundulating ribbon run down the entire length of theTapestry Gallery.▽ 10个LED灯光直接照射在波浪起伏的金属缎带上,在缎带的反射放大追踪下,灯光在墙壁挂毯上不断地流动,A system of 10 LED lights will be directedonto the undulating metal foil, which will reflect,amplify and trace the light across the tapestries。“博朗将实用的功能,优异的品质和简洁的设计融为一体。刨除了繁琐的装饰,创造出更精美简洁的产品。在V&A展示的装置,展示出来一个剃须刀功能最重要的一部分,如何接触你的皮肤。言简意赅的将设计重点集中于一方面,单一材料的使用也创造出了激动人心的体验效果。”Oliver Grabes – Global Design Director, Braun“Good design bringing functionality, quality andsimplicity together is what Braun is about. Tocreate better products with less, leaving decorationoff and focusing on what is truly needed. Theinstallation in the V&A is celebrating the foil– the most important part of a shaver, touching yourskin. The simplicity of focusing on one part, onematerial can create amazing experiences.”Oliver Grabes – Global Design Director, Braun▽组装建造过程,Installation in progress▽金箔细节,detail of metal foil▽效果图,RenderingsMore:Layer,更多关于他们:Layeron gooood.