该项目旨在为领克公司设计出位于西班牙的第一家俱乐部,其设计灵感来源于领克的品牌理念,即摒弃传统的老旧思想,为新一代人提供一个选择,一种可持续的生活方式,一种远离标准的体验。
The project that had the aim to design the mobility brand’s first club in Spain starts from Lynk & Co’s philosophy to not pretend to be a conventional brand, but offers itself as an option for the new generations in search of a sustainable lifestyle fill of experiences that get away from the standard.
巴塞罗那俱乐部是一种独特的体验,不仅重塑了移动出行的标准,还提供了一个富有创意和可持续的会议场所,毫无疑问,对于任何愿意探索移动出行新概念的人来说,这是一个绝佳的会面空间,在这里,体验优先于一切。
The Barcelona Club is a unique experience that not only reinvents mobility, but also provides a creative and sustainable meeting place. Undoubtedly, the best meeting point for anyone who is willing to explore a new concept of mobility where the experience comes before everything else.
因此,Masquespacio团队设计了位于Paseo de Gracia的俱乐部,仿佛这是一个乌托邦的世界。通过这种方式,团队试图将不同的空间与巴塞罗那联系起来,巴塞罗那以其创造力而闻名,并因其是艺术、设计和音乐等艺术学科的中心而闻名于世。
Thus, hereby Masquespacio designed the club situated in Paseo de Gracia, like if it were a world of utopias. This way the Spanish design studio searched to connect the different spaces with the Barcelona known for its creativity and distinguished all around the world for being a hub of artistic disciplines like art, design and music.
首先,主要目标是尊重室内结构环境,其充满缺陷的野蛮风格与其他领克俱乐部的风格形成了完美的连接点。之后,在室内加入了能够满足各类使用需求的空间,其灵感来源于与建筑、电影和音乐等创意相关的主题。例如,在入口处,你可以立即看到一座巨大的,反射绿色光芒的城堡,里面的试衣间呈现出扭曲的效果,这清楚地表明,在巴塞罗那的新领克俱乐部,创意无处不在。往侧面看,有辆车停放在一个鲸鱼形状的立体结构中,而在洗手间里,你可以体验到灯光和声音的沉浸式表演,让你想起你最喜欢的童年电影。
First, it has been the main goal to respect the interior architecture of the space with its brutalist style full of imperfections that creates the perfect connection point with the style applied in other Lynk & Co clubs. To these afterwards different spaces have been added, that each represent their own use, inspired by a theme related to creativity like architecture, movies and music amongst others. Just like that, immediately at the entrance you can see a gigantic castle with a reflecting green color that contains the fitting rooms with a distorted effect that shows clearly that in the new Lynk & Co in Barcelona, nothing is traditional. The car from its sides is situated in a whale form made of 3D, while in the bathrooms you find a show of lights and sounds that will remind you to your favorite childhood movie.
展示区设置在上层空间里,其中展示了领克公司挑选的可持续性五件,与它相邻的旧安全门后方是一个形似“游泳池”的共享工作区域。
In the space above you can find exposition zones with sustainable objects Lynk & Co selected, together with unexpected areas for co-working like the swimming pool that is behind an old safe door that was in the space before.
总之,位于巴塞罗那的新领克俱乐部是一个多功能场所,能够满足任何活动需求,拥有丰富多彩的设计,充满了有待发现的乌托邦。这种俱乐部的出现,为领克后续的谈判场所提供了一个完美的替代方案。
In summary, the new Lynk & Co in Barcelona is a versatile place, able to adapt to any event, with a colorful and at the same time sophisticated design, full of utopias to be discovered. Lynk & Co has come up with the perfect alternative to spending the morning negotiating at the dealership: clubbing.
客户:Lynk&Co(https://www.lynkco.com/es-es)
Instagram:@lynkco
地址:Passeig de Gràcia,44,08007 Barcelona
设计:Masquespacio(http://www.masquespacio.com)
Instagram:@masquespacio_ana
Instagram:@masquespacio_chris
摄影:Luis Beltran
面积:400 ㎡
开幕时间:2022年9月
Client: Lynk & Co (https://www.lynkco.com/es-es)
Instagram: @lynkco
Address: Passeig de Gràcia, 44, 08007 Barcelona
Design: Masquespacio (http://www.masquespacio.com)
Instagram: @masquespacio_ana
Instagram: @masquespacio_chris
Photography: Luis Beltran
Surface: 400 ㎡
Opening: September 2022