在空间设计方面，喜茶持续以灵感为驱动，打造了丰富多样的线下门店空间。每次喜茶新店的发布，似乎都在印证喜茶蓬勃的创新能力。这一次，我们在上海浦东的东方万国店，创造了一个“喜茶小剧场”。

HEYTEA has always been the leader of new Chinese tea drinks, including but not limited to their stores fit outs. Its ambition clearly beyond just creating good-looking beverage stores, but rather a display of flourishing innovation catered for the young, which is confirmed by every new store launch, including the latest addition - a mini theater of HEYTEA designed by Supercloud Studio.

东方万国企业中心位于浦东新区的金桥，周围聚集的建筑群以办公类物业为主；新门店的消费主体，是在这个片区白天通勤的大量白领。新门店的选址是园区中一幢独立六角形小建筑，矗立在地下商业广场和一圈高层办公楼的交界处，面积虽小，却拥有异常广阔的视野和景深。

The project is located at International Trade Center in Pudong, Shanghai, surrounded by office buildings. The clientele is mostly office workers from nearby. The new store sits in a small two stories free standing building in a hexagonal shape, connecting the underground commercial plaza to the ground level. Small footprint but a surprisingly good view.

基于场地条件和对喜茶品牌的场景构想，我们希望“喜茶小剧场”，是整体更具辨识度、内容更具戏剧张力的一个版本，以超越日常的硬科幻场景体验，为园区注入强劲的喜茶流量。

Based on the project site and our vision for HEYTEA, emerges the idea of creating a mini theater that is recognizable and dramatic surrounded by the plain office setting, bringing beyond the daily, unexpected sci-fi experience into the park.

▲ 剧场氛围的空间构想，内部场景更为抽象和聚焦，情绪跟随视觉画面而流转。喝一杯喜茶的时间，平行展开另一段剧情。Graphic illustration of the interior space.

▲从地下商业广场望向喜茶的正立面，经典的喝茶小人LOGO浮现在广阔背景中。Looking from the underground plaza to the front façade with HEYTEA logo.

▲LOGO尺度和建筑体量的呼应。HEYTEA LOGO and store façade.

▲日与夜的轮转中，喜茶小剧场都是确定的存在。Night view into the mini theater.

▲剧场朝外窗口刻意被压成横向长窗，可以窥见室内剧场灯光和变幻的天幕LED屏，激起场外观众进入的欲望。Night view into the mini theater.

▲方案阶段的入口效果图，类似绘本中超现实小剧场的出镜。3D rendering of the store entrance.

▲同角度高度还原实景，傍晚园区人群下班后放空的场景。Photograph of the store entrance at similar angle.

▲复古元素剧院门头的仪式感（日景）。Canopy with a touch of arc deco theater entrance (day time).

▲复古元素剧院门头的仪式感（夜景）。Canopy with a touch of arc deco theater entrance (night time).

票务间 ‘The Ticket Booth’

万国店拥有一个完全对称的建筑平面，总面积116平米， 设备在其中占据了几乎40%的空间，如何在72平米的空间中传达喜茶的品牌基因和想象力，是这次思考的重点。

The store sits in an octagon shaped, symmetrical plan with a total area of 116 square meters, nearly 40% of which is occupied by the back of house. Hence how to use the rest 72sqm to convey the design intent is crucial.

我们的方案从抽象的“剧场”概念开始，在小空间里并置了不同质感和内容的艺术剧场场景。入口处不到十平米的空间，设定为剧院票务间，售票窗口、剧院进场门、厚厚的丝绒帘幕，和取茶，收银的实际功能无缝贴合在一起，又真实又如扮演，是正式开场前的序幕。

Following the theatrical entrance, the ordering counter is too borrowed from stage scenes. Here it transformed into a ticket office, with the booth, theater doors and thick velvet curtains, brought the excitement of going to a performance to the ordering experience.

▲方案阶段的票房效果图，剧场语境下的喜茶柜面。3D rendering of the ‘ticket booth’

▲白天时段的票务间。Looking into the ‘ticket booth’(day time).

▲剧场出口和入口灯，拍摄的时候特意等到晚上，关了周围的灯。Looking into the ‘ticket booth’(night time).

在喜茶中喝出银河 Galaxy In a Cup

掀开入口幕布，进入喜茶小剧场。灯光暗下来，天空仿似星轨流动，星河和宇宙从天幕中点亮。

Holding your cup of tea and walking pass the thick curtain into the theater, the surround dims down and the ceiling shines like the milk way.

▲喝的不只是茶，喝出自己的小宇宙。The lingering taste of the tea and the galaxy captured in the theater.

▲方案阶段的室内效果图。3D rendering of the mini theater.

▲方案阶段的室内效果图，横窗外滤镜后的自然。3D rendering of the mini theater.

▲爆炸示意图 Exploded-view drawing

剧场向内的主场景，环形座位围绕天幕和地屏展开，灯光也聚焦于此；向外的横窗，框出一条窄而广的现实图景。 The circular arrangements in the mini theater and long narrow look out.

▲傍晚时分的实景，横窗外天色已暗，天地屏中画面更显浓郁。View to the mini theater before dusk.

▲白天的实景，室内材质灰调为主，墙面是带有科幻气质和肌理的泡沫铝。View to the mini theater before dusk.

▲对称、稳定、向心的剧场观看空间，可变视觉（LED屏）隐喻了“剧”。 Suspended LED screen breaks the symmetrical and centripetal plan, brought drama to the theater.

▲横窗被滤镜了一层微妙的色彩，向外看到的，并不是百分百的真实世界。Long, horizontal opening with a colored filter to add a sense of unreal to the scene.

▲三角椅的细节。Customized chair.

▲水泥椅的细节。Customized bench.

插画和视觉 Illustrations and Visual

剧场的核心，在于持续的内容输出。在灵感驱动下的视觉再创作，为喜茶小剧场延展出更多的时空想象和情感氛围。

The essence of theater lies on its programs. That’s why we also created visual contents for this project and make the mini theater a whole.