“拼图迷宫” 是一项公共空间场景设计项目,旨在促进互动、吸引顾客,增强人们在户外零售街道公共空间中的体验。
The Puzzle Maze is a public space intervention designed to foster interactions, attract customers and enhance the experience in the privately-owned public space within an open-air Retail Street.
而从一开始,大宁国际的市场团队就一直坚持去打造一个创新儿童游乐场项目。
From the very beginning, the marketing team of Life Hub @ Daning insisted on creating an INNOVATIVE kids’ playground.
不同于那些普通的装饰装置,这个设计旨在将其中一条行人流量极差的步行街转变成一个能够吸引人的繁华“空间”,
Something unexpected beyond any typical playground. An intervention that, by itself, would turn one of their most dead pedestrian streets with poor pedestrian circulation into an attractive and busy “SPACE”,
让顾客可以带着他们的孩子和家人与其他家庭产生更多互动交流,重新激活这条步行街的行人流量。
where their customers could bring their kids and families and spend some quality time interacting with other kids and families, as well as reactivating the pedestrian circulation at that spot.
大宁国际商业广场是一个占地11万平方米的购物中心,拥有25万平方米的综合用途开发项目。由于其露天零售街的特色,是上海最热门的购物中心之一。
Life Hub @ Daning, a 250,000 sqm mixed-use development with 110,000 sqm shopping mall, is one of the hottest shopping centers in Shanghai, due to its condition of open-air retail street.
由于这条步行街空间过于狭窄,在举办一些儿童活动的同时,很难保障行人自由舒适地流通。
The pedestrian street to intervene was too narrow to be able to host any kind of activity involving kids while respecting the free & comfortable circulation of pedestrians.
因此,我们决定创建一个垂直的游乐场,释放地面空间,以便保障通道的正常流通。
Therefore we decided to create a vertical playground, liberating space on the ground level to allow proper circulation along the corridor.
最终我们决定打造一个垂直迷宫,在这个迷宫中,孩子们可以借助像梯子这样的水平板面,在迷宫中上下攀登移动。
The resulting proposal was a vertical maze, in which the horizontal slabs would act as a ladder system helping kids to climb up & down.
项目名称 拼图迷宫 Puzzle Maze
景观设计 佰筑 100architects
施工单位 宏仰广告Hong Yang
开发商 大宁国际(崇邦集团) Life Hub @ Daning, (Chongbang Group)
项目摄影 Amey Kandalgaonkar
项目地址 中国上海静安区大宁路 Daning Road, Jin’An District, Shanghai, Chin