在与Åkestam&Holst广告代理商的协作下，设计师为科技巨头TELE2公司成功打造了世界上第一个没有任何商业构想的办公环境。斯堪的纳维亚人一直都有着特立独行的做事方式，那个曾成就了瑞典人的优秀的商业环境，如今正演变成一个被称作“End-Up”的实验性空间，即一个没有任何商业理念的公司。In collaboration with advertising agency Åkestam&Holst wehave created the world’s first “End Up” a company without abusiness idea, a project for the tech giant TELE2.Scandinavians have proved to do things the other wayaround successfully. The progressive business climate thatmade Swedish starts-ups successful has now evolved into anexperiment called “End-Up” – a company without a businessidea.

由斯堪的纳维亚尤其是瑞典输出的创意公司，在过去的几年中都取得了不俗的成绩。这其中Spotify，Tictail和Skype都是最好的成功例证。此次设计师为Tele2电信公司设计了他们最新的，看似怪异的商业公司“End-Up”。它是一个另一种形式的创业公司。在这个空间里没有任何商业构想，却包含除此之外的一切东西，如艺术工作室般的办公环境和非常专业的设计与设备。The creative export from Scandinavia, and Sweden inparticular, have over the past years been huge. Spotify,Tictail and Skype is just some proof of that. For thetelecom company Tele 2 we have designed their latest, kindaweird, take on starting a business: an “End-up”. It is likea start-up, but from the other way around.The onlything missing is a business idea, but is set up witheverything else: starting with a state of the art officespace created by our studio, a design based on the latestresearch in successful business, put together by experts, aoffice by numbers.